copy with aloha
e-commerce copywriting for small businesses in Hawaii
Lifestyle + Fashion + Beauty + Style + Local
aloha.
Living in Hawaii, we understand the importance of supporting local.
You have a vision and a mission that is refreshing and unique to the islands and you want to share it with the world.
Maybe it’s locally-sourced and hand-crafted soaps. Maybe it’s chic and effortless island wear. Maybe it’s a luxurious lomi lomi spa treatment.
Whatever it is — the passion behind your product and service is what drives you to do what you do.
But these days having a physical retail space doesn’t make financial sense. Consumers have switched over to the online shopping experience. Retailers are scrambling to make elements of their online experiences similar to their stores.
And they’re succeeding.
So how do you stand out from the crowds? Let me show you.
Digital marketing is the smartest way to grow your business online.
Lower cost — It’s cheaper than the traditional way of marketing and when done correctly the ROI pays off for you.
Global reach — Expand your target audience across the world. Why not? Aim HIGH.
Keep up with the competition — Customers expect all brands, products, services, and businesses to have an online presence. So should you.
Building an online presence is more important than ever.
Marketing strategies take on a new kind of challenge today — especially in the digital space.
Our customers are bombarded with ads and they donʻt have a lot of time to read them. Their time is precious and limited.
But — every customer reads, watches, and listens to content.
Our customers are mindful of the communication that they have with brands and businesses.
And in Hawaii, we want to build a relationship and support brands and businesses that we believe in — not simply look for the lowest prices.
We want to be understood and valued — not pressured into a sale.
Today, we make our most important decisions and purchases on the internet.
Words hold a lot of power.
Why work with a copywriter?
Whether you’re a budding solopreneur or an established company — a copywriter can help you to…
Expand your business.
Boost revenue. Build your brand. Rank high in Google and have customers come to YOU.
Save time and energy.
So you can spend time with ohana, go to lunch with a friend — or just because it’s a beach day!
Maintain loyal customers.
Grow a list of clients who believe in your products and have them return...year after year.
It’s no secret.
Businesses that have a strong and engaging online presence make more money.
But you’re time-poor and spread thin.
Writing may not be your expertise.
Focus on what really matters.
Let me take care of your copywriting and inbound marketing strategies.
Here’s how you’ll earn a return on your investment by working with me:
➢ Compelling & creative content on your website, social media, online marketplace, and anywhere else that you pop up online.
➢ Search Engine Optimization (SEO) strategies so that you’ll be found repeatedly in searches.
➢ Convert vaguely interested readers into paying customers — and then cultivate them into loyal followers.
…and then some.
services & rates
product
Did you know that 88% of consumers rate product content as extremely important before making a purchase? Irresistible product descriptions can create that sense of FOMO with your products and inspire your customers with those “Add to Cart” clicks!
Starting at $50 per product description
Spend more time building an intimate relationship with your customers right in their inbox. Sales-driving emails are cost-effective and time-efficient. 61% of consumers prefer to be contacted by brands via email — it has the highest ROI out of all marketing campaigns.
Starting at $100 per email
PLUS: Website copy, Instagram captions, proofreading, about sections and bios, bundles, monthly retainers, and more.
portfolio
Medium Article
Curated in Style & History
Guest Blog
Homey Hawaii Travel
Product Description
Hawaii Heiwa
happy clients
“This experience was incredibly helpful for my business.”
“I will state offhand that this experience was incredibly helpful for my business. Crystal was able to write honest descriptions for my products. Nothing was ever embellished...all the information was accurate and tailor made for my intended consumer audience. When looking to make sales in an online setting, it's so important to get this part right. I especially liked the fact that my original site descriptions were never really updated since I started my business and it is nice to see a fresh version.”
- Dan Miyashiro, Artist & Owner of Hawaii Heiwa
aloha.
I’m Crystal Cook.
When I moved to Hawaii in 2006, I had to start everything afresh. This meant looking for a new hairdresser, local boutiques to shop at, a waxing extraordinaire — you name it.
Normally, one would find these things by word of mouth. But as a new Hawaii resident with limited contacts — I didn’t have this luxury. This just shows you how important digital marketing is today and how much we rely on it. I could’ve used this help in 2006.
Eventually, I found a fantastic hairdresser, unique boutiques to shop at, and…ahem…my waxing days are over (but I could recommend someone)!
As a consumer of these products and services and as someone who has gotten to know these local entrepreneurs over the years — I was inspired by their bravery to believe in their dreams and to start their own businesses.
I was compelled to share their stories, their visions, and their goals with everyone that I knew because I believe in them.
And this is what I want to do for you.
I can help small businesses grow their sales through online content marketing.
Combined with my passion for supporting fabulous Hawaiian local finds, my love for creative writing, and my academic background in English — a career in copywriting was a no-brainer.
Working relationships are important. As someone who is running her own small business — I get where you’re coming from. What’s even better is I’m located right here in Hawaii, so it’ll be easy to reach out.
Am I the right e-commerce copywriter for you?
Do you:
Have a clear vision of your target customer?
Sell amazing products and services online?
Understand the value of SEO and quality copywriting?
Have a sense of humor?
If you’re nodding your head yes, then I think we’ll make a great team.
